How Much Does Ludo King Earn During Lockdown- Revenue Model of Ludo King

Ludo King is probably one of the games; you must have played during the lockdown period. If not played, then you must have heard of it from family or friends.

But how much do you know about this online ludo game- “Ludo king”?

Let’s put some facts and figures about this game.  

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Ludo King is a free to play mobile game application released on February 20, 2016 on the Apple App Store, and is ranked No 1 in the Top Free Games Section.


Developed by Indian studio Gametion Technologies Pvt Ltd. The online game developer company is owned by Vikash Jaiswal, an Entrepreneur from Patna.

Vikash Jaiswal received the Mobile & Tablet Game: Arcade/ Casual (International) in Gaming for Ludo King at the 19th FICCI FRAMES  Best Animated Frames (BAF) Awards.


Mr. Vikash Jaiswal has been recognized as “Icons of Navi Mumbai” by the Economic Times group. 

The Massive Traffic and Growth

Ludo king has gained mass popularity since from the time of launching; as Ludo is not a new game, and do not require much marketing!


The massive traffic flow started during the lockdown when whole world is quarantined. People gets bore easily and Ludo King gets a massive flow of traffic.

Since Ludo is a family game, and when it came over online platform, people love to download ludo game and play the game online with friends and family.



Some features like “Playing ludo game online with strangers”, “the option of adding as Buddy” , the option of “Create playroom with friends” makes the game more interesting. 

revenue model picture , revenue model of ludo king

The Revenue Model of Ludo King

The major revenue model of this game is the Advertisement that you see on your screen. Whenever you click these advertisements, the game developer earns a good amount.



Remember; even to get an extra reward, the game asks you to play the whole advertisement video, this is again a part of the same revenue model.

The second model is the Coins and Diamond selling. You must have faced the issue of getting your coins or diamond getting over. And you have an option to buy more coins and diamonds with a nominal amount of money. This is the second revenue model how Ludo kings earns money.



Ludo King made a revenue of around Rs. 2 Crores in the month of March 2020.

Talking about the user base, around 60% of its users are from India and rest is mainly from Indonesia, Bangladesh and Saudi Arabia. And if you have a good luck, you might get some players from UK like I got recently : )