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Vineeta Singh is the CEO and co-founder of Sugar Cosmetics, one of India’s leading beauty brands that focuses on creating high-quality, affordable makeup products for women of all skin tones. With her innovative approach to beauty and her strong business acumen, Vineeta has successfully positioned Sugar Cosmetics as a frontrunner in the Indian beauty industry.

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Before starting her career in Sugar Cosmetics, she was a triathlete and ultramarathon runner. She participated in 20 ultramarathons and took part in the 89 km Comrades Marathon from 2012 to 2014. She also completed 2017’s Ironman Austria with Kaushik Mukherjee. Vineeta’s journey to entrepreneurship began when she realized the lack of inclusive makeup options for Indian women. Determined to fill this gap in the market, she founded Sugar Cosmetics in 2015 with the vision of offering high-performance makeup products that cater to a diverse range of skin tones. Since then, Sugar Cosmetics has grown rapidly and gained a loyal following of customers who appreciate its wide range of products and commitment to inclusivity.

Under Vineeta’s leadership, Sugar Cosmetics has earned a reputation for its innovative formulas, trendsetting shades, and affordable prices. The brand’s products, which range from lipsticks and eyeliners to foundations and eyeshadows, are all cruelty-free and made with high-quality ingredients. Vineeta’s dedication to creating products that are not only effective but also ethical has resonated with consumers, making Sugar Cosmetics a go-to beauty brand for many Indian women.

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In addition to her role as CEO, Vineeta is also heavily involved in the creative direction of Sugar Cosmetics. She is constantly researching new trends, testing out formulations, and seeking feedback from consumers to ensure that the brand stays ahead of the curve in the ever-evolving beauty industry. Sugar Cosmetics’ revenue in 2023 across Rs. 420 Crores, which is double the revenue compared to 2022. Her hands-on approach has helped Sugar Cosmetics stay relevant and competitive in a crowded market, allowing the brand to continuously launch new and exciting products that appeal to a wide range of consumers.

Vineeta’s passion for beauty, coupled with her business acumen and commitment to inclusivity, has set her apart as a leader in the Indian beauty industry. She has not only built a successful business with Sugar Cosmetics but has also inspired other women to pursue their entrepreneurial dreams. As she continues to drive Sugar Cosmetics towards further success, Vineeta remains a role model for aspiring entrepreneurs in India and beyond.

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