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Hair care startup Traya has recently secured Rs 75 crore in funding from Xponentia Capital, a Mumbai-based private equity firm. This funding will allow the startup to further expand its operations and offerings in the hair care industry.

Founded in 2019 by Saloni Anand and Altaf Saiyed, Traya is focused on providing solutions for hair fall by identifying the root cause of the issue and addressing it internally. Unlike traditional hair care products that only provide superficial solutions, Traya takes a holistic approach to hair care by targeting the internal factors that contribute to hair fall.

The husband-wife duo behind Traya have combined their expertise in business and nutrition to create a unique platform that offers personalized solutions for each individual’s hair care needs. By analyzing factors such as diet, lifestyle, and genetics, Traya can create customized treatment plans that are tailored to each customer’s specific needs.

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The recent funding from Xponentia Capital will allow Traya to expand its reach and continue to innovate in the hair care industry. With a focus on providing effective and sustainable solutions for hair fall, Traya is poised to disrupt the traditional hair care market and offer a new approach to tackling hair loss.

In a statement announcing the funding, Saloni Anand, co-founder of Traya, expressed gratitude for the support from Xponentia Capital and highlighted the startup’s commitment to providing high-quality solutions for hair care. She stated, “We are thrilled to have the support of Xponentia Capital as we continue to grow and expand our offerings. With their backing, we are confident that we can continue to provide innovative and effective solutions for our customers.”

With this new infusion of funds, Traya is well-positioned to become a leader in the hair care industry and help countless individuals achieve healthier, stronger hair. As the startup continues to grow and evolve, it is clear that Traya is on a mission to revolutionize the way we think about hair care and provide long-lasting solutions for hair fall.

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