Rare Planet is a Kolkata-based retail lifestyle startup that is making waves in the industry with its unique and innovative products. Founded in 2015 by entrepreneurs Ranodeep Saha and Vijay Kumar, Rare Planet is on a mission to provide customers with high-quality, ethically sourced products that are not only stylish and trendy but also environmentally friendly.

Rare Planet offers a wide range of products including hand-made ceramic products, accessories, home decor, and gift items, all of which are designed and produced in-house. The startup focuses on incorporating traditional Indian craftsmanship techniques and materials into its products, giving them a unique and authentic touch.

One of the key differentiators of Rare Planet is its commitment to sustainability. The startup works with artisans and craftsmen from across India, ensuring fair wages and working conditions for them. Additionally, Rare Planet uses eco-friendly materials and production processes, minimizing its environmental impact.

Rare Planet has gained a loyal following of customers who appreciate the startup’s dedication to quality, authenticity, and sustainability.

The brand has also received recognition for its innovative designs and products, winning awards and accolades in the retail industry.

In addition to its online store, Rare Planet also has physical retail stores in Kolkata and other major cities across 60 stores in India. They also own SAPNA BOOKS, Crossword, WH Smith, and Starmark. The startup regularly participates in various exhibitions and pop-up events, showcasing its products to a wider audience. Rare Planet’s Last year revenue was Rs. 6 Crores and they are aiming to Rs. 2 Crores per month founders claim.

With its strong focus on quality, authenticity, and sustainability, Rare Planet is setting a new standard in the retail lifestyle industry. The startup’s commitment to ethical practices and innovative designs is not only attracting customers but also inspiring other businesses to follow suit. Rare Planet is truly a rare gem in the world of retail.

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